How to get immediate business value from the data you already have.
Digital transformation with behavioral data and top-notch AI engines for better HCP engagement… Lots of buzzwords, crazy inspirational talks, thousands of dollars spent on industry events.
Finalist in Reuters EU Pharma awards 2020 in the Most Promising Agile transformation. Winner 2nd prize in 2011 LatAm Best Practice Award for the establishment of a Business Intelligence measurement system in high specialty markets. Executive with more than 15 years of experience in the Pharmaceutical Industry at global and local level in areas such as Oncology, Neurology, Multiple Sclerosis and more recently Consumer Healthcare. Knowledge of several areas like Marketing, Digital Marketing, Congress digital activation, Digital KPIs, MCM orchestrator rep, Customer Engagement, Market Research, Sales and Field Force Effectiveness. Ability to work in multidisciplinary and multicultural self-managed teams.
About Dirk
CEO-founder of Omni-x-elleration Ltd focusing on the strategic imperatives for a successful omnichannel transformation. Head of GTM and CSM @ Pitcher AG, a leading sales enablement platform provider applying an open API-based best-of-breed approach giving our customers that seamless end-to-end experience they allows have been looking for. Together we form trusted hands-on partners in the omnichannel transformation of your commercial strategies leading to its actionable insight-driven execution with excellence. Dirk has a vast experience in the above areas following a very rich and diverse career covering different roles and geographies for both Nestle Nutrition and Reckitt Nutrition & health. Common thread: how to transform our organization and teams in driving sustained value to our customers by leveraging the right capabilities, skills, product offers, and technology resulting in a personalised customer-centric experience.
About Bart
In 2016, Bart founded Kwarts, a (Bio)Pharma and MedTech-specific solution provider for data-driven sales & marketing enablement. The Kwarts-team has proven multiple times that advanced data science and AI techniques can go hand in hand with business orientation and pragmatism. Recently they launched A-Inside, a Life Science-specific Customer Data Platform that helps commercial teams to improve HCP Engagement. Bart has a degree in Commercial Engineering with a postgraduate in Big Data & Analytics from KU Leuven (Belgium), and carries a +12 years professional track record with a strong focus on life sciences, working for global pharmaceutical brands.
About Benoît
Benoît Depaire is a professor of Business Informatics at Hasselt University. His research focuses on data mining in a business context, process mining, process simulation, machine learning, and behavioral analytics. He is one of the co-founders of the International Workshop on Event Data and Behavioral Analytics and a member of the IEEE Task Force on Process Mining. Within the Business Informatics research group, he is responsible for the applied research unit BIARU, which acts as a catalyst for organizations to turn their data into business value. Its operating principle is to combine novel scientific insights with business realism. Additionally, Benoît Depaire regularly shares his insights and experiences at industry talks and advisory boards.
